Smith School Logo MASTHEAD: SMITH BUSINESS

SPRING 2006
VOL. 7 NO. 2

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WEB POLL

Should multinational companies compromise their corporate ideals on issues like censorship in order to succeed in restrictive markets?

YES it’s okay to compromise traditional principles in order to tap new markets.

NO companies should work harder to find ways to succeed in restrictive markets without compromising their ideals.

 
Last issue’s Web poll results:
Should companies be required by law to ensure a certain level of information security?
Yes: 59% No: 41%
 

“The Baby Boom Generation is highly fragmented. Each segment of the market thinks of itself as unique. The challenge for a firm is to identify which segment or segments of the market it can serve most effectively.”

» Janet Wagner, associate professor of marketing, explains the challenges of marketing to Baby Boomers.

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Letters to the Editor

Think we got it all wrong? Think we got it right? Share your opinions online!

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Smith Business - Cover - Spring 2006

Cover Story

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MAKING THE BIG SCHOOL SMALL
The Smith School is reinventing undergraduate business education
with an innovative new program.

Alumni Profile

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BIG MONEY IN THE BIG CITY
DAVID TRONE (CS ’88), MBA ’95
A Smith alumnus brings his insight
and integrity to the world of finance.

Leaders Digest

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  Banking On Change
  Opening Doors for Entrepreneurs
  eSmith: Business in the Digital Age
  Katrina Response
  Growing in the Year of the Dog
  Dollars and Sense

Connections

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  Following Dreams After Fleeing Liberia
  60 Seconds With...
  Atrium Named
  Making Memories
  Events etc

Knowledge Transfer

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  Web Pop-Up Promotions
  Pay Levels and Pay Raises
  Professor Wins Von Humboldt Award
  Faculty Awards and Honors

The Dean's Column

Speaking of Business

BookMarket

Latest News at Smith

Online Only Section

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Canon PowerShot A620

Update your profile on the Smith eAlumni Network and become eligible to win a Canon PowerShot A620.

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The Clocktower Club is a community of alumni and friends, recognized for their contributions of $1,000 or greater to the Robert H. Smith School of Business. To join this exclusive community please contact Christina Hardy at 301.405.9458.

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Copyright 2006 Robert H. Smith School of Business